Einstein Noah Restaurant Group Inc. announced the signing of a multi-unit development agreement with Bluebonnet Hospitality Management to franchise Einstein Bros. Bagels restaurants and continue to expand the brand.
Based in Lubbock, Texas, Bluebonnet Hospitality Management plans to open three Einstein Bros. restaurants in and around the city within the next three years. Subodh and Mahesh Patel, brothers and graduates of Lubbock’s Texas Tech University, own Bluebonnet Hospitality Management. They own and operate several hotels in the Lubbock area.
“The craveable food and comfortable atmosphere of the popular Einstein Bros. brand fit in well with the neighborhood,” Subodh Patel says. “I am pleased that we are planning to bring its neighborhood-friendly atmosphere and variety of great-tasting menu items with high-quality ingredients and quick-casual service to the residents of Lubbock.”
“Subodh and Mahesh are astute businessmen with strong ties to Lubbock,” says Paul Carolan, senior vice president of franchising and licensing with Einstein Noah Restaurant Group. “We are very excited to have them join the Einstein Bros. family.”
“We believe that adding aggressive growth-ready franchise partners such as Subodh and Mahesh is a sign that we are attracting high quality investors and moving one step closer to achieving our vision of becoming the fastest growing fast casual restaurant chain in North America,” says Jeff O’Neill, chief executive officer and president of Einstein Noah Restaurant Group.
