Industry News | January 7, 2011

Newest Tyson Newsletter Focuses on Consumer Insights

Tyson Food Service released the newest edition of Tyson’s Insights and Discovery newsletter containing “Understanding Today’s Foodservice Consumer,” which helps to unlock the latest consumer-centric insights into foodservice-related trends. The newsletter was produced in collaboration with market research firm Technomic.

Though the economic situation continues to weigh heavily on most consumers, it is still possible for operators to build business. Deals are still a compelling incentive to dine out for customers, but operators can also offer value in other ways—including filling a particular niche, portion size flexibility, and new product offerings.

Tyson Food Service identifies product solutions, recipe concepts, and strategies operators can implement to drive traffic.

Tyson Food Service offers the Insights & Discovery newsletters as part of its commitment to innovation and discovery.