The National Restaurant Association launched attendee registration for its 2010 Restaurant, Hotel-Motel Show and International Wine, Spirits & Beer Event (IWSB). A special “early bird” online-only discount is available for restaurant and hospitality industry professionals who register before December 1. NRA Show 2010 will be held May 22-25 at McCormick Place in Chicago, and is the restaurant and hospitality industry’s most comprehensive trade show. IWSB 2010 will be held in conjunction with the NRA Show on May 23-24, and is the only beverage alcohol event exclusively focused on the restaurant and hospitality industry.

“It’s never too early to start planning your business moves for next year, and one of the smartest moves a restaurant industry professional can make is to attend the NRA Show,” says David Gilbert, chief operating officer of the National Restaurant Association. “No other industry event offers more new product launches, networking opportunities, and trend watching than our show. With one trip, you will get a year’s worth of ideas, tools and solutions to help improve your business.”

General qualified attendees registering for IWSB will automatically be registered for the NRA Show. However, those registering for the NRA Show must register separately to attend IWSB; separate qualifications, registration, and badges are required for IWSB.

Before December 1, registration for the NRA Show is only $30, and IWSB registration is $85. Between December 2 and April 16, 2010, NRA Show registration is $40 and IWSB registration is $95. After April 16, registration fees increase to $80 for the NRA Show and $135 for IWSB.

Members of the National Restaurant Association receive complimentary registration for the NRA Show and the discounted rate of $55 for IWSB when registering any time.

The NRA Show attracts industry professionals from all 50 states and more than 100 countries and is the premier venue to find new products and services, build relationships and network, learn from experts and peers, as well as explore the latest trends in food and beverage, equipment, training, and cooking techniques.

Now in its third year, IWSB is the industry’s first and only professional forum focused exclusively on restaurant and hospitality bar programs. Held in a separate exhibit area of McCormick Place, the event gathers brewers, vintners, and distillers, leading beverage experts, beverage alcohol buyers, and more in one area.

Registration for NRA Show 2010 and IWSB 2010 exhibitors and for news media will open later this fall.