Industry News | February 8, 2010
In Ohio, Chili Scores Airtime on PBS
“In a city that’s in love with its unique Cincinnati-style chili, this segment of Our Ohio is the perfect Valentine’s Day message,” says Charlie Howard, Gold Star Chili director of marketing. “When people here discuss their preferred brand chili it often turns into a passionate debate. But one thing we can all agree upon is that we certainly do love our chili in Cincinnati.”
Production crews from both Cincinnati and Dayton PBS stations spent nearly a day shooting inside and outside a typical Gold Star Chili restaurant on January 13 to film footage that will be used in the February documentary. Footage will feature interviews with customers who describe why Cincinnati-style chili evokes passion and loyalty.
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