Industry News | July 29, 2010
One Scoop for 31 Cents, But Only On the 31st
"At Baskin-Robbins our heritage is rooted in the number 31, and the concept of 31 flavors was created to represent a different flavor for each day of the month," says Srinivas Kumar, chief brand officer for Baskin-Robbins Worldwide. "As we celebrate our 65th Birthday this year, it's a perfect time to reflect on our heritage while also celebrating the number 31."
This offer is only available on July 31. When ice cream enthusiasts purchase any ice cream item they get an additional 2.5-ounce scoop or 3-ounce soft serve swirl for only 31 cents.
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