Industry News | October 23, 2012
Peter Piper Picks Charles Bruce as President
Peter Piper Pizza announced the promotion of Charles Bruce from chief marketing officer to president.
During his three-year tenure as CMO, Bruce created and implemented a brand strategy that has resulted in 29 consecutive periods of same-store sales growth in a restaurant industry that has been impacted by the weak economy.
In his new role as president, Bruce plans to build on Peter Piper’s continued success by keeping the brand relevant through restaurant refreshes and long-term growth.
“As president, I have the good fortune to lead the company in the implementation of our growth strategy,” Bruce says. “Peter Piper Pizza will have plenty to offer Millennial consumers as they establish their families.”
Prior to Peter Piper Pizza, Bruce was the senior vice president of marketing at North Carolina–based Salsarita’s. He has held executive-level marketing positions throughout the restaurant industry at Captain D’s Seafood, Damon’s, Wendy’s, and Pizza Hut.
Bruce acquired a love for international business and culture while at Kansas State University, and his tenures at Wendy’s and The Coleman Company took him to more than 70 countries.
His extensive international experience will continue to play a vital role in the development of Peter Piper Pizza in Mexico, where franchisees operate nearly 50 locations. Bruce earned his BA in business and Spanish from Kansas State University and Universidad Ibero-Americana in Mexico.
Peter Piper Pizza is an Arizona-based family pizza and entertainment restaurant chain offering pizzas on dough made from scratch, appetizers, and family-friendly gaming throughout the Southwestern U.S. and Mexico. Peter Piper, Inc. is owned by ACON Investments.
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