Industry News | November 23, 2011

Pizza Hut Launches Epic New Menu Item

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Pizza Hut launched the Big Dinner Box, an "epic sized" box filled with two medium rectangular one-topping pizzas, eight wings and five breadsticks for only $19.99.

The Big Dinner Box from Pizza Hut is one of the pizza category’s first ever value boxes offering a combination of pizza and side items in a single package. The Big Dinner Box is available for a limited time at participating Pizza Hut restaurants.

“More than 50 years ago, Pizza Hut began a journey that brought great tasting, value-driven pizza to a national audience,” says Kurt Kane, CMO of Pizza Hut.

“Now we’re breaking ground again by offering our first ever pizza value box, because we know that our customers need a value-conscious option that can feed a crowd during the holidays. The new Big Dinner Box does just that with an unmatched combo of pizza, wings and breadsticks in one giant box for an unbelievable price.”

Pizza Hut restaurants nationwide are also prepping for “Red Roof Wednesday,” a consumer phenomenon that rivals Black Friday and Cyber Monday.

Red Roof Wednesday is the day before Thanksgiving – today – when households are packed with hungry college students and out-of-town relatives in search of a quick meal without dirtying the dishes before turkey day.

This year on Red Roof Wednesday, Pizza Hut expects to sell 1 million pizzas.

The projection continues a trend that makes the day before Thanksgiving consistently the busiest weekday of the year at Pizza Hut (excluding Fridays). 

In addition to the 1 million pizzas sold, Pizza Hut is expecting to receive 275,000 orders for the new Big Dinner Box on Red Roof Wednesday.

To put into perspective the amount of Pizza Hut pizza America will be enjoying on Red Roof Wednesday, the Pizza Hut research team crunched some numbers.

  • 2.4 Million: Pounds of Pizza Hut pizza ordered on Red Roof Wednesday – that’s equivalent to the weight of 151,000 Thanksgiving turkeys.
  • 1.2 Million: Feet of Pizza Hut pizzas sold on Red Roof Wednesday – enough to cover the length of the Mayflower more than 12,000 times.