Industry News | March 10, 2011

Pizza Patrón LTO Was So Successful, It’s Now Permanent

Pizza Patrón announced that it will make its most successful limited-time offering item, the Spinach Clásico, a permanent part of its menu.

"We have served our Spinach Clásico as an LTO before during Cuaresma (Lent), and it was the most successful LTO in our company history," says Andrew Gamm, brand director for Pizza Patrón. "We brought it back for Cuaresma again this year and have already decided to add it to our menu permanently because customers love it."

Pizza Patrón's Spinach Clásico pizza is a fresh spinach and mozzarella recipe that features a creamy Alfredo sauce base spread generously on a hand-crafted dough shell. The Spinach Clásico is available at all Pizza Patrón locations for $6 for a medium and $8 for an extra large, family-sized pizza.

"We are concentrating today more than ever on bringing more innovation to our system. Our customers are asking for more variety and we will be introducing new unique Latin flavors in many of our upcoming LTOs," Gamm says.