Industry News | January 12, 2011

Pretzelmaker Adds a Flavor to Line of Blended Drinks

Pretzelmaker announced that the company added a new flavor to its extensive line of blended drinks: Lemon Twist. The new flavor offers customers a tart zest of lemon in a cold blended drink and is being rolled out at Pretzelmaker stores nationwide as part of the 2011 “Bottoms Up! Flavor in Your Cup” celebration.

The new Lemon Twist flavor joins Pretzelmaker’s existing line of blended drinks, which includes Power Pomegranate, Mango Madness, Mocha Mania, and Cool Cappuccino.

“We’re excited to continue to add to our line of outstanding specialty beverage options that not only pair well with our fresh baked pretzel snacks, but are also satisfying and flavorful enough to appeal to customers on their own,” says Jenn Johnston, chief marketing and operations officer for GFG Management LLC, parent company of Pretzelmaker. “The development of our new Lemon Twist blended drink was driven by consumer demand and adds an exciting new ‘twist’ to our relatively new line of blended drinks.”

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