Industry News | February 14, 2012

Red Mango Sets Up Shop in a Supermarket

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United Supermarkets announced a strategic relationship with Red Mango, the No. 1 Zagat-rated frozen yogurt and smoothies chain in America, with plans to test a store-in-store concept offering healthy frozen yogurt and smoothies to its grocery guests.

United is slated to open its first Red Mango counter later this month at its Judge Ely Blvd. location in Abilene, Texas. Construction began inside the store on February 13.

This is the first Red Mango location in Abilene, and the concept will be operated by Lubbock, Texas–based Beach Ventures LLC. Buddy Beach is the franchisee holder for Red Mango and operates a full-sized Red Mango location in Lubbock.

“We are pleased to team up with United Supermarkets in opening the Red Mango franchise in Abilene,” Beach says. “We are very proud of our healthy assortment of offerings and look forward to becoming a part of the Abilene business community.”

“We know frozen yogurt has become a popular family treat, and Red Mango is one of the healthiest in its category,” says Wes Jackson, chief merchandising officer for United Supermarkets LLC. “Both United and Red Mango share a commitment to the health and wellness of our guests, so we feel this is a natural fit. We are excited to offer our guests a unique in-store experience with Red Mango.”

The Red Mango counter will also serve Arriba! coffee, United’s popular house brand.

“We believe Red Mango and Arriba! will both resonate with our Abilene guests and are delighted to be offering these new services,” Jackson says.

The Judge Ely Blvd. location also has housed a Sharky’s Burrito Co. location since 2006.