Red Robin Gourmet Burgers, Inc., will open a new Red Robin restaurant in Florence, Kentucky, on Monday, March 8, at 11 a.m. The 5,928-square-foot Florence Red Robin restaurant will seat 200 guests.

To celebrate Red Robin’s grand opening and to demonstrate its ongoing commitment to the Florence community, the new restaurant has partnered with the National Center for Missing & Exploited Children (NCMEC) to host a Burgers With A Heart fundraiser during grand opening week from March 8 to 14. Red Robin will donate 50 cents from every gourmet burger sold during this time to NCMEC to support its child safety initiatives.

In addition, Red Robin will give away Child ID Kits for free during grand opening week. According to NCMEC, Child ID Kits are a simple, yet effective method in helping parents and guardians maintain a current photograph and other descriptive details about their children.

“We look forward to serving even more craveable gourmet burgers in Kentucky, while also continuing to support child safety efforts in Florence through our Child ID Kit program,” says Eric Houseman, Red Robin president and chief operating officer. “We invite everyone to come to Red Robin to enjoy one of our more than two dozen gourmet burgers, learn more about child safety, and help us support the National Center for Missing & Exploited Children during grand opening week.”