Industry News | May 17, 2006
Subway Restaurants Roll Out New “Fit” Meals
The meals comprise a California Fit adult meal and a California Fit Kids’ Pak consisting of a low-fat sandwich and “fit” sides and beverages. New “fit” products being introduced include sliced apples, raisins and low-fat milk.
SUBWAY® restaurants began developing new menu options last year when the restaurant chain was honored by California Governor Arnold Schwarzenegger for its long-standing commitment to providing consumers with fresh and nutritious quick service dining. Since then, SUBWAY® restaurants have pledged to support the Governor’s Summit on Health, Nutrition and Obesity and “Get Healthy California” program.
“As an industry leader, we feel a responsibility to do our part to encourage healthy habits in children involving increased physical activity and nutritious food choices,” said Rick Sender, Chairman of the Subway Franchisee Advertising Fund Trust. “With the California Fit initiative, we are providing children and adults yet another selection to lead a balanced lifestyle.”
The California Fit adult meal consists of a choice of a 6” sub sandwich 6 grams of fat or less, Diet Coke, water or 1% milk, and a choice of apples, raisins or Baked! LAY’S potato chips. The Kids’ Pak comprises a choice of a low-fat 4” deli round, 1 percent milk or apple juice, plus a choice of apples or raisins. The new Kids’ Pak, which was based on sensible serving sizes, are low in total fat, saturated fat and cholesterol, and are a good source of essential nutrients such as vitamin C, calcium and iron.
Starting May 22, all SUBWAY® restaurants in California will feature signs with the new products. The “fit” items will be highlighted with an apple-shaped icon allowing customers to easily identify and order the “better-for-you” options. SUBWAY® restaurants will also unveil a new advertising campaign, which will speak to the community about today’s rising obesity concerns and the new California Fit program as a delicious alternative to typical high fat, high calorie fast food fare.
Food & Beverage
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