Industry News | June 1, 2010
Summer of '20Tea' Officially Kicks Off
The campaign, being promoted from Memorial Day weekend until Labor Day weekend, encourages fans of the brand to get out and enjoy the summer, while enjoying the time savings and value offered by picking up ready-to-go gallons of sweet tea at their local Smithfield’s Chicken ‘N Bar-B-Q location. With 33 locations serving the North Carolina area, Smithfield’s $1.99 gallons of sweet tea are a convenient choice for summer fun goers heading to the beach, the lake, tailgates, concerts, backyard cookouts, and other summer fun activities.
The campaign is being supported by the restaurant’s facebook page, Twitter account, YouTube channel, and blog with short, entertaining videos; contests; and social media engagement, as well as coupons and other discounts offered via the restaurant’s opt-in e-mail and text messaging programs.
Fans of Smithfield’s Chicken ‘N Bar-B-Q can share their Summer of 20Tea experiences on Twitter using the hashtag #Summerof2010 and can also share pictures of themselves, their friends, and families enjoying the Summer of 20Tea by emailing pictures to Comments@SCNBNC.com.
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