Industry News | September 26, 2013
Taco Bell Is The House of Dew With 3 New Beverages
Taco Bell is introducing the new “House of Dew”—three Mountain Dew–based frozen beverages—to hit menus nationwide on September 26.
The new “House of Dew” at Taco Bell will launch with two new fan favorites—Mtn Dew Distortion Freeze and Mtn Dew Typhoon Freeze—in addition to the popular Mtn Dew Baja Blast Freeze, first introduced nationally in March 2013.
The new frozen drinks offer the flavor and intensity of Mtn Dew with the added blast of sour lime (Distortion Freeze) and tropical punch (Typhoon Freeze).
According to crowd-sourced voting on flavor profiles during Mtn Dew’s DEWmocracy campaign a few years ago, Distortion ranked No. 3 and Typhoon ranked No. 2.
Taco Bell consumers also ranked Distortion as No. 1, Baja Blast as No. 2, and Typhoon as No. 3 in preferred flavor profiles.
Suggested pricing is $1.99 for regular (16 ounces) and $2.29 for large (20 ounces).Regular sizes are included as part of Taco Bell’s Happier Hour deals: $1 drinks from 2–5 p.m. every day.
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