Industry News | April 7, 2005

Taco Bell’s "Mountain Dew Baja Blast" Promotion Offers Big Cash Prizes

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Taco Bell customers now have a chance to claim a Mexican treasure with their next drink order, thanks to the company’s national beverage promotion supporting its exclusive Mountain Dew Baja Blast™ beverage. Thousands of cash prizes, including a grand prize of one million pesos (approximately $88,000) will be awarded.

The “Drink a Baja Blast and you could Win a Million Pesos” Promotion is available at participating restaurants nationwide through June 15th or while supplies last and will be featured on large or X-large drinks. To play, customers must locate an alphanumeric code found on the side of their cup and enter online at www.DewBajaBlast.com through July 11th 6:00PM (ET). The grand prize? One million pesos which will be given to one person selected in a random drawing from among all eligible entries received.

"Taco Bell is the only place you can get Mountain Dew Baja Blast, and now the only restaurant where you can win Baja cash,” says Greg Creed, chief marketing officer. “This is another example of how Taco Bell ‘Thinks Outside of the Bun’ to give our customers great-tasting menu items and special offers that they can't find anywhere else.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.