Industry News | August 18, 2011

Top That! Pizza Opens Third Location in Tulsa

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Top That! Pizza today announced the groundbreaking of its third location in Tulsa, Oklahoma, at the Tulsa Hills Shopping Center at I-75 and 71st Street. The new store will be operated by franchisees Eddie and Merrell Beach and is slated to open in early fall. The location is next to the Tropical Smoothie Cafe.

"We can’t wait to bring the first create-your-own personal pizza restaurant to Tulsa Hills,” Eddie Beach says. “I’m counting the days until we open.”

Top That! Pizza, developed and owned by Jeff and Lori Walderich, is the world’s first restaurant that specializes in custom, personal-sized pizzas that are sold for one price, regardless of the combination or amount of toppings. Guests point to the ingredients they want and then watch their pizzas being made in front of them – in same way as they might in a sub sandwich shop. They are then presented with their pizzas in less than three minutes after they are ordered. In addition, the concept is the first of its kind to offer healthy options such as multi-grain and honey wheat crusts in both adult and kids sizes, plus ingredients from local producers including Siegi’s Sausage Factory and Head Country BBQ Sauce.

Top That! is also one of the first Tulsa restaurants to have a Coca-Cola Freestyle Machine, which offers over 125 different flavors and thousands of combinations of Coke products via a high-tech touchscreen.

“We’ve gotten dozens of requests for a store in Tulsa Hills,” Lori Walderich says. “It feels good that we will help bring affordable, quick, and healthy pizza choices to more Tulsa families.”

The first location, at 83rd and Memorial, has seen significant growth since its opening in October of 2010. Construction is nearing completion on the second restaurant, located at 145th and 71st in Broken Arrow. The company has recently signed multiple franchise agreements in Texas and Missouri. Locations will be announced later this year.