Industry News | April 15, 2013

UniFocus Launches Sentiment Analytics Solution

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Boost ability to understand customer feedback with easy to use, real-time customer comment and sentiment analytics. UniFocus’ GUESTScope, the survey solution to drive your guests’ intent to recommend and return, now features text and sentiment analytics. Traditionally, sophisticated text and comment analytics tools have been costly, and difficult to use. The new GUESTScope Comment Analysis module integrates seamlessly within the reporting dashboard, and like all of UniFocus' reporting, is intuitive and easy to understand. 

“With this dynamic new dashboard module, we have been able to stay true to our goals of constantly improving our technology by listening and responding to what our customers and potential client partners want from their guest survey solution. We are pleased to launch this fully integrated comment analysis tool so that further actionable insights can be achieved from what has been thought of as anecdotal data,” says Mark Heymann, president and CEO of UniFocus. 
 
The graphic “At a Glance” dashboard layout makes it simple for the users to identify positive and negative mentions in the form of phrases, themes, and entities, and to view overall sentiment scores by question group and department. Trending over time with a direct link to the guest intent to recommend scores makes big data all the more actionable and compelling. Hotel and corporate users can become experts in understanding the information and to glean clear insights that were previously unavailable or very costly and labor intensive to derive. 
 
Any number of users can be configured for access to this new, low-cost solution since the Comment Analysis Module is available within the GUESTScope Dashboard.