Industry News | July 14, 2011

Wienerschnitzel Turns 50 with 61 Cent Dogs

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Wienerschnitzel, the world’s largest hot dog chain, has announced an anniversary celebration that will take place at all 350 locations on Sunday, July 17, 2011 – the company’s official 50th birthday. 

The company kicked off its golden-year commemoration in January 2011 by rolling out food promotions, contests, and giveaways each month. Wienerschnitzel will now say “thank you” to its loyal supporters with an all-day 50th anniversary celebration at all locations. Restaurants will be decked out with “Der fun since ‘61” decorations and fun for all.

Festivities will include:

· Menu originals - Chili Dogs, Mustard Dogs, and Kraut Dogs offered at 61 cents each to coincide with the 1961 founding year.

· Guests can enter for a chance to win a trip for two to Germany – trip includes roundtrip airfare to Munich, 7 days/6 nights hotel accommodations, and $1000 spending cash. Entry forms are available in stores on July 17 only.

· Giveaways such as certificates for free food, original D/W crest stickers, and other Wienerschnitzel merchandise.

“We have always had a fantastic network of franchisees around the country and every single one was immediately on-board with ways to celebrate our 50th anniversary and have some fun with our loyal fans,” says Tom Amberger, vice president of marketing for Wienerschnitzel. “July 17 should be a very eventful day for our guests and crew members alike, and the trip to Germany is just a little fun we’re having with our name!”

Wienerschnitzel, now the world’s largest hot dog chain, has come a long way from its humble start when it began as a single hot dog stand in Wilmington, California in 1961. While the company has grown to 350 locations and sells more than 120 million hot dogs a year, its focus remains the same – an unwavering commitment to the simplicity of the brand and operating with a business philosophy centered on family culture.