May 24, 2013

Industry News | July 9, 2012

Wingstop Same-Store Sales Up 12.6 Percent in Q2

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Wingstop, Marketing, Growth, Expansion

Wingstop announced today that same-store sales for the second quarter are up 12.6 percent over the same quarter last year and 11.5 percent for the year to date.

“The popularity of chicken wings is bigger than ever,” says Charlie Morrison, who was named Wingstop president and CEO last month. “At a time when many concepts are scrambling to add chicken and wings to the menu, we have been perfecting the wing and fresh, made-to-order chicken for almost two decades–we are the Wing Experts.”

Wingstop opened 25 new locations so far this year. The company expects to open an additional 30 restaurants in the third and fourth quarters.

“Our guests are avid wing fans, and they appreciate our dedication to quality. It sets us apart,” says Morrison.

The rapidly expanding chain also set a franchise sales record for the first half of 2012, signing agreements to develop 101 new restaurants.

Other milestones this quarter include the formation of four new advertising co-ops in Chicago, Phoenix, San Diego, and Denver, and the launch of Wingstop’s first national Facebook campaign, which almost quadrupled the number of Wingstop fans.

“This year is shaping up to be one for the record books,” Morrison says. “In addition to the double digit sales increase, we are also on track to set a franchise sales record. As we head into the late summer and fall, we are poised for continued growth and that’s due in large part to our dedicated franchise brand partners, top-notch crew members, and hard working corporate team.”

Wingstop plans to open an additional 30 stores this year, including its first restaurants in Michigan and Seattle and new locations in developing markets Chicago, St. Louis, Memphis, Charleston, and Phoenix.