Industry News | October 29, 2009

Your Favorite Literature, As Portrayed By Chick-fil-A Cows

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Chick-fil-A announced that for the 2010 edition of its annual cow-themed calendar, the Chick-fil-A cows give a bovine twist to 12 classic novels to create the Great Works of Cow Literature calendar.

Now in its 13th edition, the Great Works of Cow Literature calendar is priced at $6 (plus tax) and includes monthly coupons for free Chick-fil-A food and beverage items. The calendars are available at participating Chick-fil-A restaurants nationwide through early January (or while supplies last) and online.

"The cow calendar is one of our most popular marketing vehicles that Chick-fil-A offers. In fact, we're extremely thankful that the cow calendar has grown to be one of the largest-selling calendars in the country," says Steve Robinson, Chick-fil-A's senior vice president of marketing. "The calendar is basically a daily connection among our customers and Chick-fil-A. In addition to building brand awareness, the calendars showcase the variety of the Chick-fil-A menu and feature a different menu item and offer each month."

Robinson added that the cow calendars serve as popular fundraising tools for schools, clubs, youth groups, and other community organizations.

The cow calendar was launched in 1998 as an extension of the "Eat Mor Chikin" campaign, created by Dallas-based The Richards Group in 1995.
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