Special Report | August 2011 | By Sam Oches

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

The much-anticipated annual QSR 50 ranking is here, and Yum Brands dominated each segment it competed in. Of the eight food categories, Yum Brands had the No. 1 spot in four.

Those winners were Taco Bell for the Mexican segment, KFC for the chicken category, Pizza Hut for the Pizza and Pasta brands, and Long John Silver's winning the Seafood segment. 

Overall the biggest segment leader was McDonald's at the top of the burger category. The company took the No. 1 spot overall and the No. 1 spot in the burger category with more than $32 billion in systemwide sales in fiscal 2010.


Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
1 McDonald's $32,395.0 $2,400.0 14,027 47
2
3 Burger King*2 $8,600.0 $1,230.0 7,253 3
3
4 Wendy's* $8,340.0 $1,418.0 6,576 35
4
10 Sonic $3,619.9 $1,023.0 3572 28
5
15 Jack in the Box $2,934.8 $1,322.0 2,206 -6
6
16 Dairy Queen* $2,660.0 $540.0 4514 -25
7
19 Hardee's* $1,695.00 $1,054.0 1692 -64
8
23 Carl's Jr.* $1,310.0 $1,375.0 1097 11
9
25 Whataburger $1,225.7 $1,709.0 717 15
10
27 Steak-N-Shake* $786.6 $1,590.0 487 2
11
30 Five Guys Burgers & Fries $716.0 $1,139.0 736 195
12
33 Culver's $689.1 $1,641.2 424 11
13
34 Checkers/Rally's $658.7 $830.4 804 -16
14
40 White Castle* $542.1 $1,300.0 416 -2
15
45 In-N-Out Burger* $472.5 $1,925.0 252 13
16
50 Krystal* $377.3 $1,036.0 364 -20
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
2 Subway* $10,600.0 $452.0 23,850 816
2
13 Panera Bread $3,100.0 $2,200.0 1,453 73
3
14 Arby's $3,010.0 $838.0 3,649 -69
4
21 Quiznos* $1,430.0 $420.0 3103 -600
5
29 Jimmy John's* $735.0 $753.0 1131 162
6
42 Jason's Deli $503.2 $2,226.6 226 11
7
48 Einstein Bros. Bagels* $400.4 $988.0 583 51
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
5 Starbucks* $7,560.0 $1,060.0 11,131 0
2
7 Dunkin' Donuts* $6,000.0 $839.0 6,772 206
3
37 Baskin Robbins* $565.0 $220.0 2600 55
4
46 Tim Hortons1 $439.2 $978.0 602 39
5
49 Cold Stone Creamery $385.7 $344.0 1122 76

*Includes figures estimated by Technomic, Inc.

1. Systemwide sales from franchised units only

2. Total change in units calculated from data reported in 2010 QSR 50

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