Special Report | August 2011 | By Sam Oches

Top 50 Breakdown by Market Segments

Page 2

Yum Brands dominated each segment it competed in this year. Of the eight food categories, Yum Brands had the No. 1 spot in four those.

Those winners were Taco Bell for the Mexican segment, KFC for the chicken category, Pizza Hut for the Pizza and Pasta brands, and Long John Silver's winning the Seafood segment.


Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
6 Taco Bell $6,900.0 $1,288.0 5,634 30
2
18 Chipotle $1,840.0 $1,800.0 1084 129
3
36 Del Taco $579.0 $1,100.0 522 6
4
44 Qdoba $480.8 $883.0 525 15
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
8 Pizza Hut $5,400.0 $855.0 7,542 -24
2
12 Domino's Pizza* $3,305.6 $657.0 4929 2
3
17 Papa John's $2,081.8 $863.0 2871 90
4
24 Little Caesars* $1,253.0 $460.0 2800 152
5
35 Papa Murphy's $648.8 $538.5 1,255 84
6
39 CiCi's Pizza* $545.0 $906.0 594 -31
7
43 Sbarro* $501.5 $623.0 778 -7
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
9 KFC $4,700.0 $933.0 5,055 -107
2
11 Chick-fil-A $3,582.5 $2,694.4 1537 57
3
20 Popeyes* $1,635.0 $1,053.0 1,580 34
4
26 Church's Chicken $872.7 $695.0 1250 24
5
28 Zaxby's $777.6 $1,548.0 514 22
6
31 Bojangles' $712.8 $1,573.3 484 27
7
38 El Pollo Loco $557.0 $1,400.0 412 -3
8
41 Boston Market* $513.0 $1,015.0 491 -29
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
22 Panda Express $1,404.5 $1,093.5 1336 62
Segment Rank QSR 50 Rank Company 2010 U.S. Systemwide Sales (millions) 2010 U.S. Average Sales per Unit (thousands) Total Units in 2010 Total Change in Units from 2009
1
32 Long John Silver's* $700.0 $655.0 964 -25
2
47 Captain D's $436.2 $819.0 531 -4

*Includes figures estimated by Technomic, Inc.

1. Systemwide sales from franchised units only

2. Total change in units calculated from data reported in 2010 QSR 50

Pages