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Mind Over Matter
From the colors used to the music played, environmental quirks in limited-service design today are planned around consumer psychology to create an experience that employs more senses than taste.
From Bricks to Bread
Sandwich chain helps first-time homeowners in a southern Texas community.
The Bloomberg Precedent
New York City Mayor Michael Bloomberg is transforming the state of food regulations—for better or worse.
Just How Did Blimpie Get its Name?
Blimpie celebrates its 45 anniversary by telling the unique story behind the brand's name.
Blimpie Trumps Competition on Healthy Dining Finder
Healthy Dining experts certified seven of the restaurant's sandwiches as nutritionally sound--more than any other sub shop.
Kahala Hosts Month-Long Fundraiser
The five brands will give away a signature menu item from 5 to 8 p.m. and guests will be encouraged to make a donation to the Make-A-Wish Foundation.
Blimpie Debuts Focaccia Bread and Panini-Grilled Sandwiches
Blimpie restaurants will be offering three Italian-themed panini-grilled sandwiches on its new garlic herb focaccia bread.
Blimpie Celebrates 41st Anniversary
Submarine sandwich chain Blimpie is celebrating 42 years with a new logo and promotion.
Blimpie Introduces Whole-Wheat Bread
Beginning January 1, Blimpie will replace its wheat bread with a new whole-grain variety developed exclusively by General Mills for the sandwich chain.
Blimpie International CEO Resigns
Mark Samson, managing director of Getzler Henrich-Management & Financial Consultants, will act as the interim Blimpie’s head until a new CEO and president is named.
Jeff Gordon Featured In New Blimpie Ads
Blimpie International is following up its launch of Blimpie Guy spokes-sub with a sports-themed broadcast and integrated marketing campaign delivered by supplier partners Frito-Lay and Pepsi.
Blimpie To Reposition Itself
In April, Blimpie plans to introduce an updated logo, a new restaurant design, and a new line of grilled sandwiches.
Blimpie Announces Panini Promotion
The promotion will stress Blimpie's panini grilling as a compelling point of difference between it and sandwich category competitors.
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