The international development of Blimpie is set to grow within the Southeast Asian region. Kahala Brands, the parent company of Blimpie, has collaborated with Deelish Brands Pte Ltd to open the Blimpie brand in Singapore.
Deelish Brands is a Singapore-based restaurant management company. The company operates in the fast-casual restaurant sector, focusing on brands that believe in using only the freshest ingredients and preparing cooked to order meals.
Blimpie fills the need of Singapore consumers looking for fresh food options. Blimpie’s menu looks to resonate with consumers who care about the quality of ingredients that go into their food.
“For more than 50 years, Blimpie has been America’s beloved neighborhood deli, and that’s why it’s known as America’s Sub Shop®. The brand has perfected the art of a bigger, better sandwich, using the freshest ingredients and doing it at an affordable price,” says Moe Ibrahim, CEO of Deelish Brands. “We believe that the Blimpie Way fits nicely with Deelish Brands’ strategy of bringing the worlds most beloved and fastest growing restaurant brands to Southeast Asia. We are excited to bring Blimpie to the region as we are confident it will soon become Asia’s sub shop as well.”
Blimpie will work with Deelish Brands to introduce and expand the brand in Singapore with plans to open 5 stores within the next five years.
“Continuing to build the brand’s international expansion with highly esteemed companies such as Deelish Brands has been a pleasure for us at Blimpie,” adds Eddy Jimenez, senior vice president of international operations and development at Kahala Brands. “Their passion and commitment to developing such a great and successful F&B business in the market is very impressive, and we are thrilled to introduce America’s Sub Shop® and our hearty portions of fresh-sliced meats, fresh-baked breads and robust offerings to all consumers in the Singapore market.”