Chain: Krystal

Experts: Energy Drinks an Untapped Growth Opportunity

Experts agreed during a QSR-hosted webinar that energy drinks offer quick-serve operators a tremendous growth opportunity that has so far been largely untapped. Guy Wootton, director of category insights for Red Bull, provided his outlook on the beverage category along with David Lockwood, director of research consultancy for Mintel, in a complimentary webinar hosted by […]

Pendergast Named New Krystal CEO

The shareholders of The Krystal Company, a 360-unit hamburger chain located in 11 states, today announced the appointment of three top officers. The new leadership team will help oversee the 80-year-old burger chain, which was recently acquired by Argonne Capital Group LLC, a private investment firm based in Atlanta. Doug Pendergast has been tapped to […]

Krystal Sold to Atlanta-Based Private Investment Firm

The Krystal Company announced the sale of the 80-year-old hamburger chain to Argonne Capital Group LLC, a private investment firm based in Atlanta, for an undisclosed amount. Krystal announced late last summer that it had retained Piper Jaffray & Co. to market the Chattanooga, Tennessee–based chain for a potential sale. “Finding the right owner, one […]

Krystal’s New Combo Meals are Sweet and Spicy

Krystal Restaurants, the Southern fast food restaurant chain known for its hot, small, square Krystal burgers, has introduced two new combo meals to the menu. For Krystal lovers with a sweet tooth, ordering three Krystals, fries, and a drink now comes with the Strawberry Shortcake dessert, which was just introduced to the menu last summer. […]

Buy a Krystal Gift Card, Get $20 in Coupons

Just in time for the holidays, Krystal, the Southern chain known for its square Krystal burgers, announced it will be giving coupon books with each $10 gift card purchase. The coupon books are valued at $20. Gift cards are currently available and the coupon books will be given away with purchase from Nov. 21 through […]

Krystal Explores Possible Sale

The Krystal Company today announced that it is exploring a possible sale of the company. It operates 364 company-owned and franchised restaurants in 11 states across the Southeast. Piper Jaffray Companies, a middle-market investment bank, has been engaged to assist in the process. “Having seen the company through significant growth since 1997, the board feels […]

Starbucks Twice as Good as McDonald’s in Media Impact

Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the […]

Krystal’s Next Burger Box Could Be Designed By You

Krystal is asking its customers to flex their creative muscles by submitting designs for one of the brand’s signature packaging materials—the Krystal box that carries its burgers. The Design-A-Box challenge, which runs through the end of January, will reward one artist with $10,000 and the opportunity to have their design splashed across Krystal boxes system-wide. […]