Long John Silver’s is bringing back one of its most competitive deals of the season, this time with enticing new offerings. The $5 Reel Deal promotion includes a choice of entrée, one side, a 20-ounce drink and the brand’s newest dessert, Cinnapups, all for just $5. This is a limited time promotion and is only […]

Long John Silver’s, announced a new Texas franchisee with development plans in Corsicana, Texas. Quick-service industry veteran Daniyal Ranmal plans his first LJS unit for this fall. “We chose Long John Silver’s because we see the potential,” says Ranmal. “We see the potential and growth this leadership team is bringing and we wanted to be […]

Long John Silver’s has once again been named one of the Best Places to Work in the state according to the Kentucky Chamber of Commerce and the Kentucky Society for Human Resource Management. The 14th Annual Best Places to Work in Kentucky list honors 100 companies from across the Commonwealth based on an assessment of […]

Long John Silver’s announced it will install the most technologically-advanced drive-thru platforms in the restaurant industry, laying the groundwork for a fully automated, digital drive-thru in the future. Up to 400 Long John Silver’s flagship units will be transformed over the next two years to include the new platforms. They feature three 55-inch, HD video […]

Long John Silver’s is testing the waters with gold on the menu—fried golden sponge cake to be exact. America’s favorite seafood restaurant launched the Hostess Deep Fried Twinkie in two test markets this spring and is expected to launch the classic treat to the rest of the country in the coming months. “What’s going to […]

Long John Silver’s, the nation’s largest quick-service seafood restaurant, welcomes back an unbeatable deal—$1.99 Fish and Fries. The limited time offer will be available to fish fans at participating restaurants across the country alongside the $5 Reel Deal Box until May 28. The meal includes a piece of wild-caught Alaskan whitefish hand-dipped in signature batter […]

Long John Silver’s announced Angela Sanders as Chief Marketing Officer. Sanders’ hire signals a focus on brand innovation and growth following a recently unveiled new brand logo and six consecutive quarters of same-store sales growth. In this role, Sanders will be responsible for leading the marketing team and developing the strategic voice and direction of […]

Long John Silver’s recognized the contributions of three executives. Brian Unger has been named President, LJS Operating Company and Senior Vice President of U.S. Franchising and Development. Toni Bianco has been named Chief Operating Officer, LJS U.S. and International, leading day-to-day national operations. Krista Foster has been named Vice President, Human Resources. “These moves recognize […]

Long John Silver’s announced strategic additions to the corporate marketing team. Katie Rooprai was promoted to Vice President of Brand Marketing. Stephanie Mattingly has joined as Vice President of Media and Promotions and Chris Fuller has been named Senior Manager of Merchandising and Menuboards. “These moves reflect the strengthening of our Long John Silver’s business […]

Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of online channels. The campaign revolves around a core of three dramatic “Spoken CinemaTM” pieces performed by artist Steve Connell that focus on Sustainability, Quality, and Family. “The conversations about food in […]

Being landlocked doesn’t mean you can’t have the fresh flavors of the ocean for summer. Long John Silver’s is swimming into the season with its new Coastal Cod sandwich, bringing big flavors to your plate. The Coastal Cod sandwich will debut on May 23 followed by a national sampling event on May 26. The summer […]

For a number of American consumers, fish is the word during the six-week period between Ash Wednesday and Easter Sunday. Brands specializing in seafood see an uptick in sales while chains ranging from the burger and sandwich to chicken and ethnic categories add a special fish or shrimp item to the menu lineup. Some consumers […]

When it comes to limited-time offers and seasonal specialties, cooler months seem to reign supreme. In early autumn, operators peddle pumpkin-flavored everything and by December many are serving up hearty comfort foods like mac ‘n’ cheese and sweet flavors including chocolate-mint and gingerbread. Nevertheless, the less indulgent season of Lent is unprecedented if not in […]

Ash Wednesday (February 10) marks the beginning of Lent for more than 66 million Catholics in the U.S. For Long John Silver’s (LJS), the country’s largest quick-service seafood chain, it kicks off the company’s busiest selling season, historically featuring a 75 percent increase in sales on the first day of Lent alone. The company has […]

Humm, a technology platform that supports clients including the likes of Yale-New Haven Hospital, Marriott, and Disney, all started with the ringing of a dinner bell, literally.  About a dozen years ago, Bernard Briggs and his two sons would frequent Long John Silver’s every few months for a serving of Chicken Planks and fries with […]

Duke Marketing LLC, a full-service marketing communications firm specializing in multi-location and franchise companies, celebrating 25 years in business, announced Long John Silver’s, the nation’s largest quick-service seafood chain, has selected Duke Marketing as their LSM Agency of Record. Duke Marketing was chosen for their expertise increasing sales and traffic with local store marketing strategies […]