Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, signed a new master franchise deal with Dubai-based The Luxury Gourmet Sweets and Candies. According to the agreement, The Luxury Gourmet Sweet and Candies group will develop 24 dual-branded locations of TCBY/Mrs. Fields throughout the United Arab Emirates. Current projects in development are […]

As a way of expressing gratitude and recruiting exceptional franchisees, Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, announced it will waive the franchise fee for the first 50 qualifying military veterans who join the brand starting this month. The company is committed to giving away $1.75 million in free […]

Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, announced a master franchise agreement that will bring 28 TCBY stores to Malaysia, Indonesia, Singapore, and Vietnam over the next 10 years. The deal is representative of the international growth for both American dessert brands. Under the new agreement, 28 locations will […]

In another first for frozen-yogurt stalwart TCBY—and the fro-yo category as a whole—the brand is unleashing Silk Chocolate Almond, an almondmilk-based frozen-yogurt option. Combining the brand’s signature frozen yogurt with Silk’s almondmilk, the product will be an indulgent, dairy-free product that the concept is calling “the perfect match.” Dustin Finkel, senior director for TCBY’s parent […]

Made with creamy satisfying Greek yogurt, TCBY’s newest flavor, Wildberry Greek, is a protein-packed brand of frozen yogurt. The refreshing summertime treat is available in all TCBY locations on the first day of summer, June 21.   “Wildberry Greek is loaded with strawberries, blueberries, and raspberries making it a deliciously healthy way to cool down […]

Frozen-yogurt chain TCBY may be the category leader—ahead of brands like Pinkberry, Red Mango, and Menchie’s with nearly 18 percent market share, according to an October 2012 report from IBISWorld—but it refuses to get too comfortable in its place out front. In fact, following several major moves over the last few years—including the rollout of […]

TCBY, The Country’s Best Yogurt and frozen yogurt, announces its plans to open a new flagship store in Broomfield, Colorado, which will also serve as the company’s training center for its domestic and international franchisees.  Located at the base of its corporate headquarters at Arista Place, construction of the new store will begin in December […]

The holidays are usually a time to splurge on less-than-healthy treats, but one frozen-yogurt chain is instead offering customers healthy seasonal favorites that are full of added fiber, vitamins, and good-for-you bacteria. National chain TCBY announced that it is rolling out three new “Super Fro-Yo” flavors in the coming months: Pumpkin Spice, Apple Spice, and […]

For years on end, the restaurant industry has been the scapegoat for everyone from health organizations and critics to consumers who are looking for someone—anyone—to blame for the ballooning obesity epidemic. And because of the sheer volume of customer traffic, fast-food concepts in particular have become to go-to culprit. “It is the one segment that […]

TCBY, The Country's Best Yogurt and frozen yogurt innovator, takes pride in offering unique flavors and innovative products at TCBY locations nationwide. To continue its year of flavor innovation, TCBY will offer non-fat, non-dairy Pomberry Sorbet in July, non-fat Black Cherry soft serve frozen yogurt in August, and 98 percent-fat-free Roasty Toasty Marshmallow soft serve […]

In April, TCBY introduced the first-to-market Greek Frozen Yogurt, and the response was astounding. Click here for QSR’s exclusive coverage of TCBY’s Greek Frozen Yogurt launch. Following the highly anticipated launch, the brand is excited to announce two new fruit flavors to its Greek Frozen Yogurt family just in time for summer. The new flavors, […]

TCBY recently launched its new frozen yogurt truck platform in Charlotte, North Carolina, as part of its strategic expansion. The mobile truck model is the first of its kind and will meet the demands of customers who want more accessibility to TCBY's healthy product offerings. The truck features four flavors swirling with a rotating variation […]

TCBY launched Greek frozen yogurt in stores Thursday, April 5. Having announced its plans to add Greek frozen yogurt to its lineup in January, TCBY is the heralder of nationwide Greek frozen yogurt. “It’s certainly always advantageous to be the first on anything,” says Greg Allison, TCBY’s senior director of global branding, innovation, and licensing. […]

TCBY, The Country’s Best Yogurt and frozen yogurt pioneer, today announced the launch of the TCBY Greek Challenge, a Facebook contest designed to encourage consumers to incorporate into their diets the company’s Greek frozen yogurt, which exceeds the nutritionals of its industry-leading Super Fro-Yo.  Participants who take on the Challenge are eligible for a chance […]

TCBY announced a licensing partnership with Spring Creek Holdings for a new line of pre-packaged frozen yogurt, TCBYGrocery, to be sold at approximately 10,000 stores nationwide, including national brands like Walmart and Super Target, and regional brands such as A&P, Stop N Shop, Food Lion, and Giant.  Mrs. Fields Famous Brands, owner of both TCBY and […]

As the fro-yo category grows increasingly competitive and repetitive, many have attempted to lay claim to the healthy leader position, but no one comes close to Super Fro-Yo launched by TCBY less than a year ago.  Today, TCBY announces the next evolution of soft serve frozen yogurt, by being the first to market Greek Fro-Yo, […]

TCBY (www.tcby.com), the leading frozen yogurt concept, continues to expand its footprint in Florida with a new store now open in Sanford, marking the 30th store in Florida. The owner of the new location is Richard Santos, a first-time franchise owner in Florida. The new store, located at the Marketplace at Seminole Town Centre at […]

TCBY recently expanded its footprint in North Carolina with a new store in Charlotte, marking the 28th store in North Carolina. The owner of the new location is Samuel Batt, a TCBY franchise area developer for North and South Carolina. Although Batt now owns eight stores, this location is the first to open since he […]

TCBY, The Country’s Best Yogurt, selected Hudsonville Creamery and Ice Cream Company as its new hand-scooped frozen yogurt partner.  “TCBY prides itself in providing our customers with the best tasting, most nutritious frozen yogurt in the market,” says Timothy Casey, CEO of TCBY. “As the first franchise system in the world to offer frozen yogurt as […]

TCBY, the leading frozen yogurt concept, recently announced its strategic expansion agreement in North Carolina and South Carolina. TCBY formed a 10-year area developer agreement with Samuel Batt, the franchisee who piloted the company’s first self-serve store and the current owner of seven TCBY locations. Batt agreed to open and/or franchise 23 TCBY self-serve locations […]