Chain: TCBY
TCBY, Yovana Are Branching Out
With the recent launch of its Super Fro-Yo, TCBY has staked a claim on the industry’s healthiest product with unmatched nutritionals. Committed to all things yogurt, the TCBY research and development team set out to test a chilled, fresh-served yogurt product in its corporate stores in 2010. Yovana, Simply Yogurt was a hit for those seeking […]
TCBY Goes Back To Its Roots
In the midst of the company's 30th anniversary celebration, TCBY announces the deserving recipients of "The Great TCBY Store Giveaway Contest," Jared and Sarah Greer. The Greers are opening their first store where the brand originated: Northwest Arkansas. TCBY believes the Greers represent the next 30 years of a new generation of frozen yogurt […]
Meet Doc Cohen, the First Franchisee in IFA’s Hall of Fame
Lawrence “Doc” Cohen, a veteran of the franchise industry who first franchised Great American Cookies 32 years ago, became the first-ever franchisee inducted into the International Franchise Association’s (IFA) Hall of Fame. The award, which was presented to Cohen at the IFA’s annual convention last week in Las Vegas, recognizes individuals who have contributed to […]
Deal Calls for 200 Texas TCBY Units in 10 Years
Fresh off the introduction of a new self-serve prototype and store design, TCBY announced a deal to open 200 stores over the next 10 years with Texas developer Lone Star Yogurt. While the agreement between TCBY and Lone Star Yogurt calls for a 10-year build-out of the 200 stores, the two companies are wasting no […]
TCBY, a Friendly Neighborhood … Breakfast Joint?
New Yovana-Simply Yogurt product offers a mealtime replacement option that is refrigerated, not frozen.
It’s All About Relevancy in New TCBY Prototype
Frozen yogurt chain is looking to stay relevant for consumers with its new prototype store, which is rolling out in Salt Lake City next month.
Former Starbucks Exec Set to Helm Mrs. Fields
Timothy Casey named CEO and president of Mrs. Fields’ Original Cookies Inc., parent company of the Mrs. Fields’ Cookies and TCBY brands.
It Pays to Be a Mom, Especially If They Love TCBY
Frozen yogurt chain offering free treats to moms on Mother’s Day, May 9.
Meet the 10 Who Could Win a TCBY
The yogurt chain is giving away a franchise and is opening up the voting to you.
TCBY Wants Free Franchises From All
Company, which is in the middle of contest that will award a free TCBY store, thinks every franchisor should follow in its footsteps for the sake of the economy.
Mrs. Fields Heads to the Ballpark
Mrs. Fields Cookies and TCBY, through new partnership, will open locations within the Arizona Diamondbacks’ Chase Field in Phoenix.
Denver Airport to Reward Recycling
Quick serves at Denver International Airport to give coupons to recycling citizens.
TCBY Wants to Give You a Store
“Store Giveaway” promotion will award winning contestant with a free TCBY unit.
Free TCBY For Dad’s on Father’s Day
This is the second year TCBY will host the Father’s Day Giveaway.
TCBY Slashes Prices in Half Through March
The nationwide frozen yogurt company is marketing a special happy hour offer between 5 p.m. and 6 p.m. every day.