Chain: TCBY

TCBY, Yovana Are Branching Out

With the recent launch of its Super Fro-Yo, TCBY has staked a claim on the industry’s healthiest product with unmatched nutritionals. Committed to all things yogurt, the TCBY research and development team set out to test a chilled, fresh-served yogurt product in its corporate stores in 2010. Yovana, Simply Yogurt was a hit for those seeking […]

TCBY Goes Back To Its Roots

  In the midst of the company's 30th anniversary celebration, TCBY announces the deserving recipients of "The Great TCBY Store Giveaway Contest," Jared and Sarah Greer. The Greers are opening their first store where the brand originated: Northwest Arkansas. TCBY believes the Greers represent the next 30 years of a new generation of frozen yogurt […]

Meet Doc Cohen, the First Franchisee in IFA’s Hall of Fame

Lawrence “Doc” Cohen, a veteran of the franchise industry who first franchised Great American Cookies 32 years ago, became the first-ever franchisee inducted into the International Franchise Association’s (IFA) Hall of Fame. The award, which was presented to Cohen at the IFA’s annual convention last week in Las Vegas, recognizes individuals who have contributed to […]

Deal Calls for 200 Texas TCBY Units in 10 Years

Fresh off the introduction of a new self-serve prototype and store design, TCBY announced a deal to open 200 stores over the next 10 years with Texas developer Lone Star Yogurt. While the agreement between TCBY and Lone Star Yogurt calls for a 10-year build-out of the 200 stores, the two companies are wasting no […]

TCBY Wants Free Franchises From All

Company, which is in the middle of contest that will award a free TCBY store, thinks every franchisor should follow in its footsteps for the sake of the economy.