Additionally, guests have called the brand just Jamba for some time. The chain made it official June 6 with updates to its website and menus. New packaging and store signage is expected to follow later in the summer.
Also starting Thursday, Jamba debuted a new, modernized menu of smoothies, juices, and bowls catering to a broad spectrum of customers.
One key change was spotlighting clear categories on the menu for guests to access: Power (enhanced smoothies), Classic favorites, and expanded Plant-Based items, are among the call outs.
The menu brings in new additions such as the plant-based Vanilla Blue Sky Smoothie and Bowl with naturally occurring blue sporilina. The Watermelon Breeze Smoothie made its return as well.
Jamba said the new menu was crafted with help from an on-house registered dietitian "to feature fresh, high quality whole-food ingredients that are free from high fructose corn syrup, artificial sweeteners, artificial flavors, and artificial colors."
New menu additions will launch throughout 2019, including expanded plant-based options, reduced sugar selections, nutritious breakfast additions, and seasonally inspired items.
This summer also marks the introducing of a modernized design, complete with new logo, as well as a refreshed restaurant experience.
The new store features an "authentic and approachable ambiance inspired by our local juice shop roots," the company said. It includes touches of light wood, freshness cues, and "colorful and expressive elements," as a backdrop.