Houston-based Salata is meeting the healthy eating demand by opening 200 new locations over the next few years. Since early 2016, Salata has signed more than 50 restaurants, expanding Salata’s footprint to reach customers in new markets, including Oklahoma City, Tulsa, and Atlanta, and responding to the interest and growing demand in existing markets, including Houston, San Antonio, and Dallas-Fort Worth.

As one of the fastest-growing custom salad and wrap brands in the U.S., this accelerated growth is a result of Salata’s successful opening of its franchise program, its proven ability to capture consumers’ demands for fast, fresh, and healthy food options and its commitment to consistently deliver to consumers fresh, healthy, plant-based foods, house-made dressings, quality lean proteins, and signature teas and lemonades.

“Consumers today are looking for fresh and healthy dining options that are also convenient,” says Berge Simonian, Salata founder and CEO. “The fresh, fast-casual market is expanding at a fast pace with many concepts capitalizing on the opportunity. We are entering a very strong growth phase, and our goal at the end of the day is to be most sought after healthy restaurant of choice.”

All of the locations will include Salata’s updated renovations, which include all-natural building materials, a tea tap beverage station, prep-line efficiencies, dark mango-stained wood paneling, subway tiles behind the meal preparation line, and restructured sneeze guards to maximize sanitation and enhance customer appeal, and more.