The Board of Directors for the Jack in the Box National Franchise Association announced the adoption of a new strategic initiative to forge a true partnership with the Jack in the Box Brand. This will allow Jack in the Box franchise owners to have better input on everything from strategic planning to marketing and building brand equity.

Leveraging the expertise and diversity of its membership, the Association (JIB-NFA) has ratified a new purpose statement focused on directing Board efforts toward supporting and fostering that partnership. In addition, the Association has retained attorney John Lewis as advisor and Stephen H. Coltrin of Coltrin & Associates, Inc. to advance communications.

“The sum of these collective efforts will help our Board to be more effective in serving our members as well as helping our franchisor build a stronger, more viable brand,” says Anil Yadav, chairman of the board for the Jack in the Box National Franchise Association (JIB-NFA). “We are pleased to announce these new measures and look forward to working with the Jack in the Box leadership team as partners in our endeavors.”

The strategic initiative is being implemented immediately with next steps to include the appointment of an executive director, tasked with furthering the objectives of the partnership.

“The franchisees are independent business owners who have boots-on-the-ground expertise as well as the responsibility to implement and execute strategies that are coming from our corporate partner,” says Rabi Viswanath, secretary, JIB-NFA. “We have insights and understanding that our corporate partner needs, therefore, we believe it is key to be certain that they have and understand our input in order to maximize the value of the brand.”

The Jack in the Box National Franchise Association is made up of 110 franchisees across the country, representing 100 percent of the Jack in the Box system.