King-Casey and Revenue Management Solutions, two internationally-known restaurant consultants, announced Monday that they are working together to combine their world-class skill sets in helping restaurant brands optimize their menu strategies.
For certain clients, King-Casey and Revenue Management Solutions (RMS) are combining their approaches: King-Casey specializes in conducting and analyzing in-depth research of customer attitudes and behaviors, while RMS focuses on utilizing point-of-sales data to analyze customer purchasing behavior.
The two companies have started working together on behalf of several clients, and are finding that this approach helps restaurant brands to be smarter as they optimize their menu strategy, design, content and pricing structure in a way that promotes profitability while encouraging repeat customers.
As an example, clients often want to know how to sell more items that will enhance profitability, while understanding the thought process behind customer decisions. By working together, King-Casey and RMS can offer a complete picture of what customers are thinking and how those mindsets can be turned into menu decisions.
“The beauty of this approach is that it’s based on methodologies that our firms have proven over the years,” says Tom Cook, Principal of King-Casey. “For more than 30 years, we’ve been helping restaurants increase sales and profits by applying our customer-centric MenuBoard Optimization process. Now, RMS’s analytical skills and algorithms enable us to develop and test many different product and pricing strategies to determine which are best for improving business performance.”
“We deliver increased margins across menu items for our clients, without negatively impacting customer buying patterns and behavior,” says Mark Kuperman, Chief Operating Officer of RMS. “While we focus on analyzing data that shows customers’ actual buying behavior, King-Casey brings the ability to understand the sentiments driving that behavior. By working together, we can provide clients a powerful combination of knowledge.”
The two firms are now telling their respective clients about this new approach, and are getting significant interest.
