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Jersey Mike’s Dives Into Esports with League of Legends Sponsorship

Jun 13 2018

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Jersey Mike’s Subs announced a partnership with League of Legends Esports (LoL Esports) to sponsor the 2018 Summer Split of the North American League of Legends Championship Series (NA LCS), one of 14 professional LoL Esports leagues worldwide, owned and operated by Riot Games.

Kicking off with the NA LCS Summer Split on June 16, 2018, Jersey Mike’s will sponsor tasty fan activations for onsite ticket-holders at the NA LCS Arena, as well as a gift-with-purchase promotion designed for Jersey Mike’s customers and LoL Esports fans.

Jersey Mike’s customers and LoL fans will be able to redeem promo codes for League of Legends in-game items and prizes, such as Hextech chests and keys, loot skins, and RP packages. Additionally, fans can enter a sweepstakes to win an all-expenses-paid trip and exclusive VIP ticket to experience the 2018 NA LCS Summer Finals, taking place at the Oracle Arena in Oakland, California this September.

“As a longtime supporter of traditional sports, Jersey Mike’s is excited to enter the world of esports by partnering with the NA LCS,” says Rich Hope, Chief Marketing Officer, Jersey Mike’s Franchise Systems, Inc. “We believe this sponsorship is a great fit for Jersey Mike’s and LoL Esports fans alike, and look forward to connecting with the passionate League of Legends community each week.”

LoL Esports fans can attend matches live every week of the regular Summer Split at the NA LCS studio in Santa Monica, California, or watch the NA LCS live on lolesports.com.

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