Wolfnights, the hottest gourmet wrap concept in New York City, has hired industry veteran Stacey Kane as its new marketing consultant. Together with King Street Consultants, LLC, Kane will help the popular fast casual concept hone its story and develop compelling branding to prepare for rapid growth.

Wolfnights Founder and CEO Itai Afek is preparing for rapid nationwide franchise expansion, with ambitious plans to open more than 1,000 new locations within the next 10 years. Wolfnights’ strategic plan for the next two years is to expand in New York, New Jersey and along the east coast.

“Wolfnights locations have a smooth and efficient financial and operational system, making them ideal for aggressive franchise expansion,” said Afek. “However, we felt that we needed to sharpen the brand message, especially with our response to COVID-19. Stacey Kane and the King Street Consultants can give us that extra marketing edge.”

“This is a really savvy move by Afek,” said Dan Rowe, franchise industry veteran and CEO of Fransmart, Wolfnights’ franchising partner. “The pandemic has changed the way we do business. Now, he’s not only planning an expansion, but also a COVID-19 response. The fluid landscape of the restaurant industry over the last few months has shown a spotlight on the brands that can alter their business model and keep up with the fast-paced changes. The brands that thrived through this are the brands that will meet their expansion goals.”