Washington, D.C.’s iconic Amsterdam Falafelshop is opening its first Northern Virginia shop on Friday, October 17. 

The new shop continues the Amsterdam Falafelshop tradition of serving America’s most craved falafel in a unique atmosphere that only this beloved brand can create. D.C.–based restaurateur, hotelier, and commercial real estate executive David Rosenstein is the owner and operator of the new Amsterdam Falafelshop.

“Amsterdam Falafelshop has become the go-to for so many people,” Rosenstein says. “This eatery hits on everything you look for in a fast-casual concept: award-winning food, incredible reviews, an atmosphere that separates it from anywhere else, and a venue that truly captures all the senses. I fell in love with it the moment I tasted the falafel, and I’m so proud to be guiding our new Clarendon shop. This is a fantastic neighborhood; it’s rewarding to be bringing people in this special community an incredible falafel sandwich.”

Rosenstein, whose Metropolitan Restaurant Management has owned and operated 12 Popeye’s Louisiana Kitchen restaurants in D.C., Maryland, and Virginia counties for the past 28 years, is a multiunit franchise operator. In addition to the shop opening, Rosenstein has also signed a development agreement to open four new shops in the D.C. neighborhoods of Georgetown and Downtown Central Business District, plus Bethesda and Silver Spring, Maryland.

“We’re thrilled to have David working hard with us to expand our presence in and around D.C.,” says Arianne Bennett, CEO of Amsterdam Falafelshop. “We’re confidant David will fill the new Clarendon sister-shop and upcoming locations with the dedication and uniqueness that has made our brand speak to so many people.” 

In addition to growing in D.C., Virginia and Suburban Maryland, Amsterdam Falafelshop is moving forward with an aggressive U.S. franchise growth plan calling for expansion into other select urban centers where the brand can maintain its originality among a diverse collection of consumers. The company is still accepting applications from qualified franchisees interested in further developing key U.S. areas throughout the Northeast, Eastern Seaboard, Midwest, and Southeast. Target markets include the Washington D.C. and Baltimore, Atlanta, the Carolinas, Miami, Tampa, the New York metro area, Philadelphia, and Richmond. Plus, Amsterdam Falafelshop has also pinpointed metropolitan areas across the midsection of the nation such as Chicago, Ohio, and other major metro markets in Texas.

There are two Amsterdam Falafelshop franchise locations currently operating outside of D.C., one in Boston and another in Annapolis, Maryland. Additionally, there are new locations planned for the Boston, Salt Lake City, and Dallas-Fort Worth markets. 

Denise Lee Yohn: QSR's Marketing Guru, Fast Casual, Growth, News, Amsterdam Falafelshop