Kentucky Fried Chicken announced Friday that it has named Anna Faktorovich Vice President, Brand Management for KFC U.S., effective November 6, 2023. She will report to Nick Chavez, Chief Marketing Officer of KFC U.S.
In this new role, Faktorovich will oversee brand marketing communications strategy, planning and execution, including external-facing brand positioning, advertising, media, PR, social media, promotions and partnerships, influencer and celebrity marketing, in-store merchandising, packaging and digital creative.
“Anna has an impressive track record of building brands and reaching new customers through strategic brand creative and communications,” said Chavez. “We’re thrilled to welcome her to the KFC marketing team and leverage her expertise to take our brand marketing communications to the next level.”
Faktorovich joins KFC U.S. from Bartaco, an upscale Mexican street food restaurant chain, where she spent the last year as Chief Brand Officer responsible for brand strategy, 360 guest experience, digital product, customer data and analytics, content, media, creative and communications.
Before Bartaco, Faktorovich spent three and a half years at CAVA, a fast-casual restaurant brand, as Sr. Vice President, Brand and Marketing. Before that, Anna spent over eight years at Target. She has a Bachelor of Science in Marketing and Global Business from Manhattan College.