In a closely watched advertising dispute, the Fifth Circuit Court of Appeals reversed a slogan a lower court's ruling prohibiting Papa John's from using its "Better Ingredients. Better Pizza." slogan. The decision culminates a two-year legal battle in which Pizza Hut attempted three times (twice before the National Advertsing Division of the Better Business Bureau and once in federal court) to require its rivals to change its federally trademarked slogan.
"We're obviously please the court upheld our slogan," sad John Schattner, Papa John's founder and CEO.
Since 1993, Papa John's share of the $22 billion pizza category has increased 600%, with the company achieving $1.4 billion in systemwide sales in 1999.
"We feel vindicated by the ruling," said Syl Sosnowski, Papa John's vice president of marketing.