Industry News | April 30, 2013

Arby’s Channels the Spirit of Hawaii For LTO Sandwich Duo

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Arby’s announced a new twist to the classic Roast Beef sandwich. For a limited time only, Arby’s is partnering with the iconic King’s Hawaiian brand to introduce two new sandwiches to its menu:

  • Arby’s King’s Hawaiian Roast Beef sandwich, with one-third more freshly sliced roast beef, piled high on a soft and slightly sweet King’s Hawaiian bun
  • Arby’s King’s Hawaiian Roast Beef & Swiss sandwich, which also comes with one-third more roast beef on a King’s Hawaiian bun, topped with Swiss cheese, crunchy pickles, and creamy Dijon spread 

To celebrate this unique partnership and give customers a chance to get a taste of the Hawaiian culture, Arby’s is hosting a Hawaiian Getaway sweepstakes.

The grand-prize winner will receive a round trip for two with a four-night stay in Honolulu, Hawaii, plus a premium group lesson at one of the island’s premier surf schools, Hawaiian Fire.

For more details and to enter the sweepstakes, fans can visit from April 29 through May 26.