Today marks the official start to fall, and with the changing of the leaves comes an onslaught of pumpkin-flavored foods. There’s pumpkin-flavored coffee, tea, chocolate, bagels, ice cream, cookies, cereal, beer, wine, vodka, yogurt, chips, granola, pasta, popcorn, cakes, creamers, and much more. Consumers will find none of those at Arby’s, because the national sandwich brand known for adding curls to fries and cheddar to beef has put its own mark on the trendy holiday treat by releasing the Pumpkin Cheesecake Shake.

The Arby’s Pumpkin Cheesecake Shake is topped with whipped cream and features flavor notes of pumpkin spice, cheesecake, and piecrust.  Some may call it hopping on the pumpkin bandwagon. Others will simply call it delicious.

“We get it, we’re not the first to offer a pumpkin-flavored beverage, but that doesn’t mean we can’t innovate around a hot food trend and deliver a unique experience for our guests,” says Rob Lynch, brand president and CMO of Arby’s Restaurant Group Inc. “And that’s exactly what we’ve done with the new Pumpkin Cheesecake Shake.  We’re not afraid to go toe to toe with the myriad of pumpkin offerings already out there, because we know we have a product that sets us apart in a crowded space that guests are going to love.”

While Arby’s may not have started the pumpkin craze, the brand is no stranger to setting the trend when it comes to frozen beverages. The famous Jamocha Shake was born when Arby’s founders blended coffee and chocolate syrup into icy perfection. The frozen coffee treat was featured on the first Arby’s menu in 1964, decades before iced and frozen drinks became coffee house staples.

The Arby’s Pumpkin Cheesecake Shake is available nationwide through the end of the year.

Marketing & Promotions, Menu Innovations, News, Arby's