Industry News | October 14, 2002

Arby's Offers "Refreshing Getaways" Promo

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Capitalizing on its targeted adult market segment, Arby’s introduces the “Refreshing Getaways” promotion for the month of October coinciding with a national Market Fresh sandwich campaign. Prizes will include 30 four-day Carnival Cruises for two, free movie rentals, and free Arby’s food.

Arby’s customers who purchase a 32-ounce beverage or a giant-sized combo meal will receive a cup with prizes or Arby’s food offers on every “peel-and-reveal” game piece. The promotion will continue through October while supplies last.

The “Refreshing Getaways” promotion is designed to increase the success of the new adult-oriented Market Fresh delicatessen-style sandwich line.

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