Industry News | May 26, 2015

Baskin-Robbins Announces Celebrate 31 Promotion

image used with permission.

Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced the special ice cream deals available for its May "Celebrate 31" promotion. On Sunday, May 31, guests can enjoy 31 percent off all ice cream sundaes at participating Baskin-Robbins shops nationwide. To help celebrate the brand's 70th birthday throughout the year, Baskin-Robbins is offering sweet frozen treat deals on each 31st of the month through the end of the year.

Guests can choose from Baskin-Robbins' full range of ice cream sundaes, including Classic Two-Scoop Sundaes, Brownie Sundaes, Banana Royale Sundaes, Classic Banana Splits, and Layered Sundaes. They can enjoy this special sundae "Celebrate 31" deal by creating a customized sundae with their favorite Baskin-Robbins ice cream flavors, including classics like Pralines 'n Cream, Jamoca Almond Fudge, Mint Chocolate Chip, Very Berry Strawberry, and Rocky Road, and seasonal varieties such as Baseball Nut, Strawberry Cheesecake, and Cotton Candy.

"We're excited to continue our 70th birthday celebration and help our guests kick off the summer season by offering a sweet deal on all of our sundaes on May 31st," says Carol Austin, vice president of marketing for Baskin-Robbins. "At Baskin-Robbins, we offer endless possibilities for guests to customize their ice cream sundaes with a range of toppings and an extensive selection of ice cream flavors. Guests can come celebrate the 31st at Baskin-Robbins and select their favorite combination of ice cream flavors and toppings to make their very own ice cream sundae creations. "

Additionally, Baskin-Robbins is offering its festive Cap & Diploma Cake for guests looking to celebrate the special graduate in their lives. This full-sheet cake can be customized with any school's colors and features a cap and diploma highlighted with rose buds, drizzled with chocolate, and decorated with a fudge border. The Cap & Diploma Cake can also be customized with a graduate's favorite ice cream and cake flavor combination, and can be ordered either in-store or online through Baskin-Robbins' online cake ordering website.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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