Beyond Sushi announced the opening of its sixth location on April 23 at 215 Mulberry Street.
“The wonderful neighborhood vibe along with its tourist appeal makes SoHo a great destination for us,” Tali Vaknin says of the location choice. “We are bringing healthy, plant-based cuisine to the neighborhood. Our goal is to serve the SoHo community the same high quality, fresh vegan food that we have been providing since 2012. We hope to tap into a whole new market of customers who have yet to try our creations.”
With its SoHo location, Beyond Sushi is back to the quick-service scene after the success of their full-service restaurant serving an expanded dinner menu on W 37th street.
“Our approach is to have a fast-casual location with minimal seating where people can grab and go or dine in if they choose,” Guy Vaknin says.
Priding itself in high-quality products and consistent service, Beyond Sushi attracts a loyal following of both vegan and non-vegan customers. 40 percent of its patrons do not follow a vegan diet and 60 percent of its clientele are repeat customers.
To celebrate the new opening, Beyond Sushi will donate 50 percent of its first-day sales to Safe Haven Animal Sanctuary, a nonprofit organization in Poughquag, NY that provides care and shelter for abused and neglected animals.
The idea of Beyond Sushi was conceived after Chef Guy Vaknin tested his creations at NYC Vegetarian Food Festival. The concept of vegan sushi quickly caught on after its first brick-and-mortar location opened in July 2012. The company now operates multiple locations and is one of the largest independent vegan brands in New York City. In May 2017, Beyond Sushi opened its first full-service location with a dinner menu focusing on shared plates in addition to its core offerings.
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