Big Chicken, the star-powered fast casual chicken concept, is fueling the mania for the BIG Tournament with a nationwide Big Bracket Challenge. Fanatics of Big Chicken and college basketball alike are invited to join the competition for the opportunity to win BIG. For the challenger who can complete a perfect men’s or women’s bracket, Big Chicken will build a franchise in the winner’s city, where O’Neal will work the register on opening day.
Three additional prizes will be given to the top three highest-scoring brackets in the dedicated tournament group, which will live exclusively on CBS Sports. Fans can compete against one another to predict the outcomes in both the men’s and women’s tournaments, where the highest-scoring bracket entry will receive the grand prize, comprising of a video message from O’Neal, a box with a Big Chicken-branded swag and a $250 gift card. The next two highest-scoring bracket entries will receive similar swag boxes and a $100 or $50 gift card respectively.
“We’re calling on people from all over the country to join the Big Bracket Challenge and experience the mayhem of the BIGGEST basketball battle with us,” says CEO Josh Halpern. “When it comes to BIG fun, no other brand can compete with Big Chicken. We have elite-level prizes to offer, and I would love to see someone achieve a perfect bracket so that they can experience the genuine excitement of opening a Big Chicken in their city.”
March 17, Selection Sunday, will mark the official start of the Big Bracket Challenge, where fans can head over to www.bigchicken.com/big-bracket-2024 to make their picks by following the link to CBS Sports and then return to the website to submit their bracket to enter the competition. All brackets must be submitted by tip-off on Thursday, March 21 to be eligible to win.
Big Chicken blends O’Neal’s home-cooked childhood favorites with bold flavors, offering guests an inside look into the life and personality of the Hall of Fame basketball star. In addition to hand-crafted crispy chicken sandwiches and tenders, fan-favorite menu offerings include the brand’s specialty Cheez-It-crusted Mac n’ cheese, ice cream milkshakes and more. Since its founding in 2018, Big Chicken has grown to more than 350 units open or in development nationwide.
