Australian-inspired coffee shop, café, and lifestyle brand Bluestone Lane released a brand-new mobile application on iOS and Android featuring integrated digital ordering and a relaunched loyalty program, the Local Legends Club. Combining best-in-class loyalty and marketing solutions from Thanx with Order and Pay solutions from Olo, Bluestone Lane’s guests can now ‘Live like a local, earn like a local’ with innovative and digital-forward loyalty perks, exclusive tiered rewards, and elite non-discount offerings.
This new collaboration between Bluestone Lane, Thanx, and Olo redefines how guests engage with the coffee brand, introducing a seamless and frictionless payment and loyalty experience – all available with just the swipe of a payment card. The partnership further demonstrates Bluestone Lane’s commitment to pioneering the coffee shop experience through best-in-class hospitality with a digital-forward attitude.
“Our focus at Bluestone Lane is on elevating the daily coffee run experience,” says Bluestone Lane Founder Nicholas Stone. “Our cafés provide every guest with a stress-free environment, and through our partnership with Thanx and Olo, our guest experience rivals the most innovative Enterprise restaurant brands in the country.”
The Australian coffee concept made its debut in New York City in 2013 offering premium coffee and healthy eats within a welcoming environment. The brand’s immersive cafes are dedicated to providing guests a break from the pressures of daily life and embracing the complete coffee experience, beyond just the caffeine. Their global recognition includes the brand’s role as the official cafe partner of New York Fashion Week, collaborations with New York publication The Cut, and more.
As a niche and rapidly growing brand, Bluestone Lane has a history of improving the speed of delivery and convenience for each guest using digital transformation, starting their journey with Olo in 2019 implementing on-and-off-premise digital ordering across their cafes. With the recent addition of Olo Pay, every transaction is easier and more secure, leading to a higher volume of direct, digital-forward sales and enhanced guest capture. With more digital transactions powered by Olo, Bluestone Lane is able to gather more guest data and ultimately feed that data into its new loyalty program to provide a more personalized experience for each guest.
Says Olo CEO Noah Glass, “Our partnership with Bluestone Lane is a testament to our mutual dedication to enhancing the guest experience every step of the way and striving for 100% digital. By combining Olo’s Order & Pay solutions with Thanx’s customizable loyalty program, Bluestone Lane is at the forefront, redefining ways guests can enjoy interactive experiences with a seamless and innovative digital approach that prioritizes convenience and personalization.”
With the Local Legends Club, loyalty members can earn points through dine-in, delivery, and contactless pickup, collecting rewards for every purchase. The brand’s newly introduced tiered system encompasses four distinct statuses: Welcome, Blue, Green, and Gold. At each tier, loyalty members unlock benefits such as a coffee reward with every 100 earned points, celebration perks for birthdays and anniversaries, surprise monthly bonus awards, and more. Gold Status members can also enjoy exclusive gifts and rewards along with invite-only VIP experiences with the brand. These offerings feed into Bluestone Lane’s elite marketing initiatives, creating a loyalty program that stands out amongst competitors.
Zach Goldstein, Thanx Founder and CEO, says, “Thanx is thrilled to partner with Bluestone Lane and Olo to create a completely unique and differentiated loyalty program. As a brand that is poised to continue its growth, we are confident that our platform, coupled with our partnership with Olo, will achieve Bluestone Lane’s goal of enabling a new frontier of convenience and personalization in the guest experience.”
The Thanx platform integrates seamlessly with Olo to create brand-unique loyalty experiences that are easily customizable and accessible based on data-driven insights. With this combination, restaurant brands can benefit from Olo’s market-leading Order and Pay solutions while also gaining access to Thanx’s premier customizable guest engagement platform, mobile app, and web ordering experiences, working together to foster loyalty and create on-brand messaging. This gives restaurant operators, like Bluestone Lane, the opportunity to create larger brand experiences for all loyalty members.
