Declaring “the chicken sandwich wars are over,” Boston Market entered the fray with its own take—the Nashville Hot Crispy Chicken Sandwich. The product marks the first crispy chicken sandwich the company’s 30-year history, and will be available for a limited time.
Alongside launch, Boston Market introduced a new Crispy Chicken BLT Sandwich and Crispy Chicken with White Gravy meal. Returning menu items, Chicken Marsala and Roasted Garlic and Herb Chicken, are back for a limited time as well.
“2020 is behind us, and so are the chicken sandwich wars. We’ve been bringing the heat in our rotisserie ovens for more than 30 years, and our new Nashville Hot Crispy Chicken Sandwich proves that there’s only room for one chicken expert in this country. Boston Market is and always will be king,” Randy Miller, president of Boston Market said in a statement. “With this new menu, we wanted to introduce Music City’s legendary hot sauce flavor to all of our guests across the country, and there’s no better way to do that than alongside our legendary rotisserie chicken and a crispy chicken sandwich that will quickly become the best thing our guests [and probably our competitors] will have ever tasted. Our Nashville Hot Crispy Chicken Sandwich is no doubt the best sandwich out there today, and we challenge everyone to put it to the taste—a taste test, of course.”
Boston Market’s smoky Nashville Hot Sauce blends cayenne pepper and chili powder with sugar, garlic, and a handful of secret spices.
The sandwich is served with pickles and ranch dressing on a brioche bun. The chicken meal comes with two regular sides and cornbread, and is available rotisserie style or crispy.
Boston Market began serving the chicken sandwich systemwide January 18. It will tout a BOGO offer January 25 and January 26. Any guest who orders a Nashville Hot Crispy Chicken sandwich and drink receives a second sandwich for free.
Additionally, Boston Market will be donating $5,000 to Hands On Nashville, a local non-profit that aims to meet community needs by connecting volunteers with 200-plus nonprofits, schools and other civic organizations.