Bowl of Heaven, the California-based concept featuring acai bowls and blended smoothies, signed a three-unit franchise deal for Northern California. Bowl of Heaven is ramping up franchise expansion with the help of partner Fransmart.

JMD Management, the brand’s new multiunit franchisee, is an enterprise focused on healthy foods. The franchisees are looking for real estate for their first location in either Dublin or Pleasanton. Once the first store is open, they plan to focus on developing two more stores north of the first, either in San Ramon, Danville, or Walnut Creek.

As Bowl of Heaven continues to franchise its concept, the company is creating a footprint in various regions of California.

“We were really blown away by the idea of being able to serve up multiple nutrients, anti-oxidants, protein, fibers, and most importantly, taste in a made-to-order ‘bowl of heaven,” say representatives from the new franchise partner. “We think that the strength of the brand is the range of segments that it targets—healthy meal replacements, healthy desserts, healthy casual snacks—and the various benefits it makes available to consumers of all age groups.”

Through a partnership with Fransmart, the franchise development company behind the growth of brands such as Five Guys Burgers and Fries and Qdoba Mexican Grill, Bowl of Heaven is planning strategic expansion into select domestic and international markets.

Denise Lee Yohn: QSR's Marketing Guru, News, Bowl of Heaven