Bruster’s Real Ice Cream has paired new, limited-time Cayenne Chocolate Chunk with campfire favorite, S’Mores, for its “Sweet & Heat” August promotion.
Cayenne Chocolate Chunk is a chocolate based ice cream spiced with cayenne and cinnamon, and loaded with chocolate chunks.
Bruster’s is also scooping S’Mores, which mixes swirls of marshmallow with layers of graham cracker and chocolate chunks in chocolate ice cream.
“Introducing a new limited-time flavor and bringing back a popular one is intended to help maintain our great sales momentum as we head into fall,” says Jennie Brinker, vice president of marketing.
Through July, Bruster’s same-store sales are up 10.4 percent this year. The chain has posted 13 consecutive quarters of comp-sales growth.
Positioned as “A Scoop Above the Rest,” Bruster’s expects to add a total of 20 units this year, with eight already open.