Buona is pleased to announce a three-year partnership with Chicago's Major League Baseball teams. As part of the sponsorships, Buona has exclusive rights within the Italian Beef category for stadium sales for the Chicago Cubs and the Chicago White Sox. Additionally, the company has penned an agreement with Cubs first baseman Anthony Rizzo to help raise awareness of his charity, The Anthony Rizzo Family Foundation. As part of the agreement with the Cubs organization, Buona is both the "Official Italian Beef of the Chicago Cubs" and is "Proudly Sold at Wrigley Field". Buona will participate in fan marketing programs for both teams, integrating into stadium assets and digital properties.
Buona's Original Italian Beef and Meatball Sandwiches will be available at both stadiums.
"The Buona family loves Chicago, and what's more 'Chicago' than our baseball teams?" says second generation executive Joe Buonavolanto. "We are thrilled to be a part of the crosstown tradition and are offering northsiders and southsiders a sandwich to rally around."
"Chicago baseball provides the perfect way to showcase our Original Italian Beef," says Dominic Fallara, director of administrative development at Buona. "We're also excited about working with a rising star like Anthony Rizzo, whose great work on the field is matched by his personal commitment to helping raise money for cancer research while providing support to the children and families that are battling the disease.
2016 is Buona's 35th anniversary, and the company is honored to celebrate the milestone as the Official Italian Beef of Chicago Baseball. Buona has 17 Chicagoland locations and plans to open five new restaurants per year over the next five years. Additionally, the company intends to bring its signature item to select retailers.