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    Burger King Brings Impossible Whopper to 3 New Markets

  • Industry News May 14, 2019
    Burger King
    This April, Burger King became the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based patty from food startup Impossible Foods.

    After a successful test in St. Louis, Burger King is taking the plant-based Impossible Whopper sandwich to three new markets. Starting Tuesday, guests can visit their local restaurants in Miami, Florida; Columbus, Georgia; and Montgomery, Alabama; to try the Impossible Whopper.

    The Impossible Whopper is “All Whopper No beef.” It consists of a flame-grilled patty made from plants topped with freshly sliced tomatoes and onions, crisp lettuce, creamy mayonnaise, ketchup and crunchy pickles on a toasted sesame seed bun.

    To celebrate the roll out of the Impossible Whopper Burger King restaurants are pulling out all the stops. An Impossible Whopper Tour Bus will roll through each new market for a limited time only, offering all sorts of games, music, and free swag to celebrate the launch of the plant-based burger. The tour kicks off in Miami, May 16-18, then makes its way to Columbus May 20-21, and Montgomery on May 22.

    This April, Burger King became the first coast-to-coast quick-service restaurant to serve the award-winning, plant-based patty from food startup Impossible Foods, maker of the Impossible patty. Burger King plans on making the Impossible Whopper available to all guests nationwide by the end of 2019.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.