"This Under-Three Toddler Toy program allows us to build on the success of our kids marketing efforts,'' said Richard Taylor, vice-president, USA Marketing for Burger King Corporation. "We can design new and more sophisticated premiums for older children, and, at the same time, we can make sure that children under three years old receive fun, smart toys with tremendous play and educational value appropriate for their age.''
Sassy® toys are designed by child development experts so they meet the four critical stages of a child's development: moving & exploring, interacting & feeling, communicating & talking, and thinking & learning.
"The goal of the Under Three Toddler Toy program is to tie into an established infant/preschool brand to create a specific range of toys designed and recommended for children under the age of three. These toys, available beginning January 15th, will have a recognizable quality and safety endorsement with parents,'' said Taylor.
"Over the years, our kids marketing programs have continued to evolve to offer larger, higher-quality toys with superior functions,'' said Cindy Syracuse, director of National Promotions for Burger King Corporation. "With an established Under Three Premium Program, we can deliver quality toys that cater to younger children without compromising the functionality of the toys that big kids love. We are pleased to be working with Sassy to develop these toys.''